B2B SaaS Marketing Built for Compounding Growth, Not Vanity Metrics
Pipeline that scales with your product. Senior practitioners who've seen what works at seed, Series A, and Series B — and what looks good on a dashboard but doesn't close deals.
68%
of B2B SaaS pipeline starts with organic search — before a rep is ever involved
"Most B2B SaaS companies start marketing too late, chase CAC optimisation before establishing category authority, and switch agencies every 12 months because the results are 'good on dashboards but thin in the CRM'. We fix all three."
2.8×
Avg organic demo volume at 9 months
34%
Avg reduction in CAC at 12 months
6–8wk
Typical time to first ranking content
The real problem
Why B2B SaaS marketing keeps failing to deliver
You're losing to competitors with worse products
Search authority and brand credibility win deals before your sales team enters the conversation. If competitors with inferior products are outranking you, out-reviewing you on G2, and out-publishing you — they're winning evaluations you should be winning.
Your ICP is too broad and your messaging too generic
'We help teams work better' kills conversion. Buyers need to see themselves in your marketing — their role, their pain, their industry. Narrowing messaging almost always lifts conversion faster than increasing spend.
Paid is eating budget that should compound
Paid works fast and stops working the moment you pause spend. SEO content and category authority compound for 3–5 years. The right investment split at seed vs Series A is dramatically different — and most agencies get it wrong in both directions.
What we actually do
How Heptism works specifically for B2B SaaS companies
ICP-locked positioning and messaging
We interview your best customers, map their buying journey, and build messaging that speaks directly to the pain that makes your product necessary — not just desirable.
Organic authority that runs ahead of your sales cycle
SEO content targeting the searches your ICP makes 3–6 months before they're ready to buy. Product comparison pages, category definition content, problem-aware content — all building the pipeline your sales team will inherit in 6 months.
PLG-compatible marketing systems
Free trial, freemium, and product-led acquisition require different content, SEO, and lifecycle strategies than traditional SaaS. We build for activation and expansion, not just acquisition.
Who this is for
The B2B SaaS companies we do our best work with
Seed to Series A SaaS
Post-product-market-fit companies building their first repeatable growth engine without in-house senior marketing leadership.
Series B scaleups entering new markets
Companies that have won a domestic market and need the brand authority to compete in the US, UK, or Europe.
Technical founders
Engineers and product leaders with strong products who need senior commercial marketing expertise without hiring a full team.
Questions
What B2B SaaS companies ask us
Do you work with PLG (product-led growth) SaaS companies?
Yes — PLG-compatible marketing is core to what we do. SEO targeting free-tier activation keywords, lifecycle content for expansion, and comparison pages that capture evaluation-stage buyers.
How do you think about the split between paid and organic?
At seed/pre-Series A: heavier organic, lighter paid — build the compounding asset. Post-Series A with proven unit economics: scale paid alongside organic, use paid to test messaging that informs content. We tune the ratio to your stage and margins.
Can you help us get featured on G2 and Capterra?
Yes — review generation and G2/Capterra profile optimisation is part of our review strategy. We build the systematic approach to reviews rather than one-off campaigns.
What does a typical B2B SaaS engagement look like?
Month 1: positioning audit, ICP documentation, keyword architecture. Months 2–3: first content batch, SEO infrastructure, paid campaign setup. Month 4 onwards: compound and optimise based on what the data shows.
Related industries we serve
Ready to grow your business?
Let's talk.
Tell us what you are working on. We will tell you exactly what it needs. No pitch, no proposal theatre, no discovery call that leads nowhere.
hello@heptism.com·We reply within one business day