E-commerce Marketing That Converts Browsers Into Buyers — Then Keeps Them
Acquisition without retention is a leaking bucket. We build the full-funnel system: reach the right people, convert them efficiently, and maximise lifetime value.
5×
Average LTV difference between retained vs one-time e-commerce customers
"Rising CPCs, iOS attribution changes, and commoditising product markets make sustainable e-commerce growth harder than ever. The brands winning in 2026 are the ones with owned audiences, strong organic presence, and retention systems — not just paid media."
2.3×
Avg revenue growth at 12 months
38%
Avg improvement in email revenue share
41%
Reduction in blended CAC
The real problem
Why E-commerce marketing keeps failing to deliver
Paid dependency with no owned channel fallback
When Meta or Google increases CPCs, brands with no SEO, email, or organic social presence see CAC spike with nowhere to go. Paid should amplify, not replace, organic and owned channels.
iOS and cookie changes killed your attribution
Post-iOS 14, reported ROAS in Meta is significantly overstated. Brands are overspending on channels that look profitable in-platform but aren't converting. First-party data and modelled attribution are now table stakes.
High acquisition, low LTV
One-time buyers are the most expensive customers to acquire. Brands without active retention — email sequences, SMS, loyalty, subscription nudges — are essentially paying full CAC for every order, indefinitely.
What we actually do
How Heptism works specifically for E-commerce companies
Full-funnel paid with proper attribution
Meta, Google Shopping, TikTok, and Pinterest campaigns built on first-party data, modelled attribution, and incrementality testing — not platform-reported ROAS that overstates returns by 30–60%.
Organic search for top-of-funnel scale
SEO targeting the product category, ingredient, use-case, and comparison queries your buyers search before they know your brand exists. Organic traffic doesn't pause when your budget does.
Retention systems that compound LTV
Email automation, SMS sequences, post-purchase flows, and win-back campaigns that turn one-time buyers into subscriptions and subscriptions into brand advocates.
Who this is for
The E-commerce companies we do our best work with
DTC brands scaling past $1M ARR
Consumer brands that have found product-market fit and need to scale acquisition without destroying margin.
Subscription e-commerce
Box subscriptions, replenishment models, and membership commerce with a focus on LTV maximisation and churn reduction.
D2C international expansion
UK, Australian, and US brands entering new English-speaking markets — new storefronts, localised SEO, and country-specific paid campaigns.
Questions
What E-commerce companies ask us
Do you work with Shopify stores?
Yes — Shopify is our primary e-commerce platform. We also work with WooCommerce and custom platforms. Shopify Plus merchants are a significant part of our client base.
Can you handle creative for paid campaigns?
Yes — ad creative (static, video concepts, UGC briefs), landing page design, and email templates are all part of our offering at the Growth and Scale plan tiers.
Do you handle influencer and UGC marketing?
We manage the strategy and briefing for UGC and influencer campaigns. Production and talent relationships are handled either in-house by the client or through specialist partners we can recommend.
Related industries we serve
Ready to grow your business?
Let's talk.
Tell us what you are working on. We will tell you exactly what it needs. No pitch, no proposal theatre, no discovery call that leads nowhere.
hello@heptism.com·We reply within one business day