Gaming & Interactive Entertainment
Gaming Marketing
Gaming is a $200B+ industry with sophisticated buyers and passionate communities. We market to both — publisher partnerships, platform deals, and player acquisition.
Gaming & Interactive Entertainment
Gaming is a $200B+ industry with sophisticated buyers and passionate communities. We market to both — publisher partnerships, platform deals, and player acquisition.
3.4×
B2B publisher inbound from content and SEO at 12 months
- 3.4×
- B2B publisher inbound from content and SEO at 12 months
- 280%
- Community growth for studios using authentic content strategy
- 5mo
- Average to first qualified publisher conversation from digital
The real problem
Why Gaming marketing keeps failing to deliver
B2B and B2C audiences require completely different strategies
Game studios marketing to publishers and platform partners need credibility content, portfolio positioning, and relationship-driven outreach. The same studio marketing to players needs performance creative, community strategy, and UA optimisation. Conflating the two produces mediocre results in both directions.
Gaming communities are highly resistant to inauthentic marketing
Gamers have some of the most sophisticated marketing-detection instincts of any consumer segment. Inauthentic influencer campaigns, corporate community management, and tone-deaf brand messaging are punished publicly and quickly.
Rapidly evolving platform landscape
Mobile, PC, console, cloud gaming, VR/AR, and web3 gaming all have distinct marketing requirements and audience behaviours. Strategies that work on one platform often fail on another, requiring genuine platform expertise rather than generic digital marketing.
What we actually do
How Heptism works for Gaming companies
B2B publisher and platform partnership marketing
Studio portfolio positioning, pitch decks, developer conference presence, and content that attracts publisher deals, platform partnerships, and investment from the gaming industry's decision-makers.
Gaming technology B2B marketing
For gaming technology companies — engine plugins, analytics platforms, monetisation tools, anti-cheat solutions — we build the technical content and developer community presence that drives adoption among studio technical teams.
Community strategy and content for player acquisition
Authentic community content strategy, Discord and Reddit presence, influencer programme architecture, and content marketing that builds genuine player communities rather than managed corporate channels.
Who this is for
The Gaming companies we do our best work with
Independent game studios
Indie and mid-size studios marketing games to players globally and seeking publisher or platform partnerships — across mobile, PC, console, and emerging platforms.
Gaming technology providers
B2B technology companies serving the games industry — analytics, monetisation, anti-cheat, localisation, cloud gaming infrastructure — targeting studio technical and business leadership.
Esports & interactive entertainment platforms
Esports organisations, streaming platforms, and interactive entertainment companies building audience and partnership pipelines across the competitive gaming ecosystem.
Your questions.
Honest answers.
Do not see yours? Drop us a line. A real person replies within one business day.
01Do you work with mobile gaming companies?
Yes. Mobile gaming has distinct UA, ASO, and monetisation marketing requirements. We understand the platform economics and buyer behaviour specific to mobile publishing.
02Can you help a gaming technology company reach studio decision-makers?
Yes. Technical B2B marketing targeting studios' engineering leads, producers, and studio heads is a specific capability — very different from consumer gaming marketing.
03Do you understand the esports and streaming ecosystem?
Yes. Esports sponsorship dynamics, streaming platform marketing, and content creator relationships are areas where we have specific understanding alongside the broader gaming market.
B2B SaaS & Software
Pipeline that scales with your product. Senior practitioners who've seen what works at seed, Series A, and Series B — and what looks good on a dashboard but doesn't close deals.
2.8×
Avg organic demo volume at 9 months
E-commerce & D2C
Acquisition without retention is a leaking bucket. We build the full-funnel system: reach the right people, convert them efficiently, and maximise lifetime value.
2.3×
Avg revenue growth at 12 months
AI & Deep Tech
AI buyers in 2026 are sceptical, informed, and tired of vague claims. The companies winning trust are the ones proving capability through specificity.
4.7×
Technical buyer inbound at 9 months
Ready to grow your business?
Let's talk.
Tell us what you are working on. We will tell you exactly what it needs. No pitch, no proposal theatre, no discovery call that leads nowhere.
hello@heptism.com·We reply within one business day